Family Dollar

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Project Type: Package Design, Branding, and Art Direction
 

The Problem: The current branded packaging is outdated and has become associated with concerns about product quality.
 

The Goal: To revitalize all Family Dollar branding while maintaining alignment with the current well-known brand, providing an overall updated appearance.
 

Design Strategy: The design aims for simplicity, highlighting essential information. It also strives for a versatile look that can be easily replicated for other vendors, with designs that are cost-effective to print.
 

Additional Notes: My design prevailed over submissions from two other top-tier creative agencies, fostering a stronger relationship with the customer and creating opportunities for additional business.

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Programs Used: Adobe Illustrator, Esko 3D Software