Nourish & Blossom
What are you looking at?
You are viewing Welcome to Nourish & Blossom, a high-end beauty line devoted to delivering the finest quality ingredients that deeply nourish your skin, promoting a radiant and healthy complexion.
My Role
Creative Direction and Senior Designer, and Web Designer
Tools I used
Illustrator, Photoshop, Esko (3D Software)
Final Deliverables
Print, digital, social and swag
Brand Design: The design choices made for this project aim to convey a clean, modern, and approachable aesthetic for the "Nourish & Blossom" brand. Here's a breakdown:
Typography: The serif font used for "Nourish & Blossom" evokes elegance and sophistication, aligning with the wellness and self-care theme. The playful curves give a friendly, approachable touch.
Color Palette: Soft, pastel tones create a sense of balance and warmth. The vibrant floral background adds energy and visual interest while reinforcing the nurturing and blossoming concept.
Icon System: The circular icons (C, T, M, P) are clear, easy to read, and help communicate the brand’s core values (Cleanse, Treat, Moisturize, Protect). Each icon's color differentiates the function and adds an intuitive aspect to the brand's product categories.
Floral Background: The colorful flowers align with the brand's name and mission, promoting growth, self-care, and vitality. The abstract style of the floral design avoids overly literal representation, maintaining modernity and elegance.
Packaging design: I focused on functionality and ease of use while maintaining brand identity.
The floral elements create a cohesive visual language, while the use of distinct color accents for each product category ensures differentiation on the shelf. The bold, serif typography adds sophistication,
paired with clear iconography that simplifies product identification. The layout prioritizes essential information, providing users with quick access to product benefits and ingredients. Lastly, the packaging materials and structure are chosen to complement each product’s specific use, supporting both
form and function.
Website design: The design choices focus on optimizing user interaction and reinforcing brand consistency:
Clear Navigation: The top bar with options like "Shop," "Best Sellers," and "Skincare Quiz" ensures users can easily navigate to what they're looking for, improving the overall user experience.
Visual Hierarchy: The large, central product images draw immediate attention, while the icons below clearly guide users to the core product categories (Cleanse, Treat, Moisturize, Protect), creating an intuitive flow.
Product Focus: By displaying the most popular items in the "Most Loved" section, the design helps boost customer trust and interest in high-performing products.
User Engagement: The "Skincare Quiz" button encourages interaction, offering a personalized experience and helping to guide users to the right products based on their needs.
These elements all work together to create an inviting and functional layout that aligns with the brand’s goal of offering approachable, effective skin care.
Shipping Experience: The design choices for the shipping box and cosmetic bag are crafted to enhance the customer experience and reinforce the brand's identity:
​Shipping Box:
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Unboxing Experience: The floral pattern and thoughtful design transform the unboxing into a memorable event, evoking positive emotions and enhancing customer satisfaction.
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Brand Recognition: Consistent use of brand colors and motifs ensures immediate recognition, fostering a sense of familiarity and trust.
Cosmetic Bag:
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Functional Keepsake: Designed for durability and style, the cosmetic bag serves as a practical item that customers can continue to use, extending brand interaction beyond the initial purchase.
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Enhanced Value Perception: A well-designed cosmetic bag adds perceived value, making customers feel they are receiving more than just a product, which can lead to increased satisfaction and loyalty.
These elements work together to create a cohesive and engaging experience, reinforcing the brand's commitment to quality and customer satisfaction.
The design decisions for the attached social ads were made to strengthen brand identity, engage the audience, and highlight the benefits of the products in a visually appealing manner. Here's the breakdown:
Vibrant Visuals: The floral pattern from the product packaging is used in the background, reinforcing the brand’s identity and making the ads instantly recognizable. This consistency across all brand touchpoints maintains a strong visual connection between the product, packaging, and social media presence.
Simplified Messaging: The taglines, such as “Pure Simplicity for Your Skin” and “Lets Keep This Simple,” align with the brand’s philosophy of clean, straightforward beauty. The messaging is short and to the point, ensuring that it resonates quickly with viewers.
Product Focus: Each ad features the products prominently, making sure the customer can clearly see the items being promoted. The design uses close-up shots of the products, showing their texture and highlighting their unique qualities.
Model Integration: In the ads featuring models, the models are styled with flowers, reinforcing the idea of blossoming and natural beauty. The models' expressions and positioning are meant to evoke a sense of confidence and self-care, which aligns with the brand’s ethos of empowerment and simplicity.
Color Scheme: The use of contrasting background colors (vibrant orange, teal, and soft pastel tones) helps separate each ad while maintaining harmony within the overall campaign. These color choices ensure the products pop and catch the viewer’s attention on a crowded social feed.
Call to Action: Clear calls to action, such as "Lets Keep This Simple" and “Pure Ingredients, Pure Beauty,” encourage viewers to engage with the brand. The simplicity of these statements aligns with the core value of easy-to-use, effective products.
Together, these elements create an engaging, cohesive, and visually striking set of social media ads that are consistent with the brand's identity, while also focusing on consumer appeal and ease of understanding.
