
Up & Up (Target)
What are you looking at?
Highlighted work over a span of 6 years for Target® This collection highlights digital ads and in-store displays created within Target’s distinctive brand framework. Each piece is designed to seamlessly align with Target’s fun, approachable, and trustworthy image while effectively promoting over-the-counter products. The goal was to create engaging, informative visuals that guide consumers to make confident decisions about their health, all while staying true to Target’s unique aesthetic and customer experience. Take a look at how these designs balance product messaging, brand consistency, and consumer connection.
My Role
Creative Direction and Senior Designer
Tools I used
Illustrator, Photoshop, Esko (3D Software)
Final Deliverables
Print, and digital
Digital Ads









Print (POP)



